I created a conceptual dashboard app for understanding Tesla car performance. The app converts car data into graphics that help analyze the driving experience. I minimized the use of text, so that users could intuitively understand the performance data in a glimpse, after a day of driving.

This is a self-initiated project, because I have been fascinated with Tesla's pursuit for holistic design. I visited a local Tesla center to test drive the latest models, and also interviewed their representatives on product features and customer feedback.

Since the project is self-initiated, I have limited time and budget. Not having first-hand driving data is also challenging. My goal is to use this project to think contextually about automation, and user experience design in the physical world.

UI prototypes for visual language exploration: